82-84 Bell Yard, London, UK +44 741 1758 545 info@retro-investment.com

Office Address

82-84 Bell Yard, London, United Kingdom, WC2A 2JR

Phone Number

+44 741 1758 545

Email Address


As a savings and investments business with roots stretching back over 170 years, we have a long history of developing innovative solutions for our customers’ changing needs.

Today we bring together our diverse range of asset management capabilities, our experience as an asset owner and our insurance expertise to offer a new generation of innovative solutions for our global audiences. We group these into four main propositions built from the collective strengths from across our business, uniting behind a common goal:

To create a more positive future.

Creating a sustainable future

Sustainable and impact investing are at the heart of our Planet+ ambitions. Whilst we work towards Environmental, Social and Governance (ESG) integration being a feature of all our propositions, with Planet+ we’re striving to carve out a specific ambition for our investment teams to help fix the planet one investment at a time. To achieve this, we’ll continue to be guided by our core values of care and integrity and our responsible mindset.

As an asset owner and an asset manager, we can play a leading role in sustainable and impact investing. We also have a responsibility through our own business operations to help create a more positive future for society and the planet.

Creating a smoother future

Broadening access to our established smoothing capability is captured in our Smooth+ proposition. This is embodied by our With-Profits fund in general and in our flagship proposition in the UK. PruFund, in particular.

Our Smooth+ family of funds allow investors to potentially benefit from smoother returns - aiming to protect investments from the dramatic short term highs and lows of uncertain stock markets. We see a huge opportunity to offer this to more markets globally.